We have collated several guides for you to use during the essential steps in website creation.
“What is your website about?”
A simple question, but one that will impact upon everything else you do. Even the biggest of sites can be summarised easily – and ideally you can describe what your site is about in one simple sentence.
Before you can start you will need to choose the software you are going to use to build your web site. Depending on your level of experience and aspirations there are three ways for you to build your website:
- HTML editor
- Web building software (aka WYSIWYG)
- Web builder templates
This section will start by covering search engine marketing (SEM) which includes search engine optimisation (SEO) and pay per click (PPC) advertising. It will then move on to affiliate marketing, directories, Email marketing, advertising networks and finally social media.Download Marketing PDF
Before you make any major changes to your website after launching it, you will need to understand how your website is being used (or not). Adding web analytics script to the areas of your website you want to track allows you to see how visitors are moving through it.Download Improving PDF